December, 2017

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Great Small Business Event Marketing

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For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to:

get prospects to visit your store for the first time

build upon existing relationships with customers and vendors

grow existing lines of revenue

rally and motivate workforce and volunteers

expand branding

grow online presence and position

have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Green Investment Trends

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If finance experts are to be believed, green investment is still worth despite the global economic blues. Sustainable investment options are set to become more attractive in the long run with the incorporation of the eco-stimulus. Currently, green stocks are showing stable returns on investments and investors who care about how and where their money is being used are opting for the “go green” option.

Investment can be a great way of making money if done in a logical and systematic manner. In the last few years, significant changes have been visible in the interest of investors across the world. Other than oil and gas, interest has deviated to sources of energy as it causes less harm to the environment and society. Thanks to the increased awareness on sustainable investment opportunities, several companies across the world are realizing the importance to preserve and protect the planet. In the form of a contemporary type of stock investment, green investments are becoming popular for the investors who want to use it as a source of helping the earth and the atmosphere.

There is no significant difference in green investment and stocks and mutual funds. The difference lies in the fact that green investment is made in companies committed to conservation of natural resources. These companies are actively involved in producing sources of alternative energy, clean water and air projects and products and services that bring a significant change to the communities and environment.

As far as sustainable investment is concerned, green based projects are the main concern. Even though this movement includes companies that are into other lines of business, organizations that have modified their operations for running environment-conscious business can also be included in it. For the next several decades, green building, recycling and water will be the strongest growth points. Earlier this year when the market was up for 21% in March, market for green stocks rose to 30%. As part of the American Recovery & Reinvestment Act of 2009, approximately 14% is comprised of clean energy and efficiency.

Consider your investment plan carefully

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Retirement is a necessary event which everyone faces in life. When one thinks of his income after retirement, several options arise. During his service, the person has to save some amount every month for his retired life. The person invests this amount in Annuity schemes which fetch him some periodical income so that after retirement he can lead a normal life. Before choosing the appropriate investment plan, the person has to evaluate his needs. His immediate commitments like education of children, expenses on health, renovation of house, legal expenses if any are some of the factors which may require careful consideration. The next question that he has to consider is the marriage of children, tour plans, etc.

Where to invest the savings?

This is a vexing question that needs careful consideration. Many employees invest the amount with their employers. In return for this investment, the employer normally gives the employee a fixed amount periodically as Annuity. Of course in the beginning the Annuity which the employee gets would seem to be reasonable. But with inflation, the fixed annuity will not be sufficient in the coming years. Even with an inflation of about 3% every year, in about 4 to 5 years the person will feel the financial crunch.

The alternative is to invest in Stock market. But this requires specialization and careful market analysis. Everyone may not have this quality. So this is a risky investment.

As an alternative, the employee can consider the investment plans offered by different investment companies. Many of the investment agencies have several attractive plans like Annuity with health insurance coverage for the spouse, burglary insurance, etc. Such investment could be another better option to choose.

Some persons may consider investing in real estate. But if such investment is made, the person may not have fixed returns unless the investment fetches him some amount by way of rent. If such investment is made when there is a favorable market, the value of real estate would appreciate and this may fetch attractive returns.

However, as far as investment plan is concerned, all that matters is the wisdom of the investor. Wherever necessary, he can take the guidance of professional investment planners who would be able to guide the investor appropriately.

Wide Spread Loan Modification Abuse Avoid Becoming a Victim

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With so many people facing foreclosure today, thousands of loan modification companies have emerged offering a financial lifeline. Unfortunately, most demand big upfront fees, are not sufficiently educated in the industry to actually help, and may hurt by wasting valuable time and effort, or many companies (about 75%) are in the business to scam people. As stated by Illinois Attorney General Lisa Madigan–If you are struggling to make your mortgage payments, or if you are facing foreclosure, stay away from anyone who says that they will save your home for money upfront-.

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Loss Mitigation Specialist C. Thompson Sr (Nationwide Assistance, Clermont, FLA), has determined several tale tale signs of scamming by these companies:

Charges a huge upfront fee- the purpose of the fee is to contact the lender to ask for a loan modification. But, if turned down, only half the fee or none of the fee is returned. In these cases, there should be a money back guarantee.

Will not explain the purpose of the fee- all services should be explained and all questions answered.

Is not interested in your circumstances- may not have your best interest at heart.

Does not stop the foreclosure proceedings during the negotiation.

Will accept the first proposal from the lender, which may not suit your circumstances.

A virtual company-no real office- may not be a real company.

Too good to be true- promises a fantastic interest rate or/and an exact principle reduction amount, without consulting the lender. No promises can be made without negtiating with the lender.

No approval process-An approval process should be the first step in the modification process, before a fee is paid. The process should not include credit qualification, and approval should not be made on the first phone call.

Not a member of the Better Business Bureau.-they are not a leader in the industry.

Fortunately, you can avoid these scams. There are other avenues to pursue if you need assistance with your urgent mortgage problems. Consider a non-profit agency that will assist you without charging a fee, or a real estate licensee and an attorney who will work and allow payment after the work is completed. You can also obtain free advice and consultation for your refinance, loan modification and foreclosure needs through several government agencies:

Hope NOW –

FHA –

California Department of Real Estate –

Making Home Affordable-

The information presented above applies to home refinancing and loan modification abuse. However, if you are seriously looking to improve your finances in general, visit to find out more.

Subway Franchise Review – One Footlong At A Time

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The first Subway franchise was born in 1974 even though founder Fred DeLuca opened his first store 9 years earlier. Today there are currently over 29,000 Subway franchises spanning the globe in over 85 countries. Entrepreneur magazine has ranked Subway the number one franchise 13 out of the last 17 years, so its a rock-solid franchise.

Even with its amazing popularity and tremendous track record, the real question is deciding whether or not owning a Subway franchise is the right choice for you and your family. There’s a ton of things you should consider when making this big of a choice, so let’s identify what the positives and negatives are.

First of all, the total cost of entry and the total investment to get started ranges anywhere from $101,000 to $285,000. The reason for the big discrepancy depends on whether you’re buying an existing franchise or you’re having to build one or start one from the ground up. Other costs may include remodeling, leasing equipment, inventory, etc. Typically, the down payment that’s required must come from your personal liquid assets and can NOT be borrowed or come from a loan. That fact right there might eliminate some potential franchise owners.

Every Subway franchise pays a royalty fee to the company, specifically 8% of their overall gross sales. This is very important to understand because losing 8% right off the top before you pay for any rent, equipment, inventory, marketing, employees, etc can make a difference in whether or not you’re profitable. On the other hand, in exchange for the royalties the franchisee’s are rewarded with a strong brand recognition and national advertising campaigns.

As far as sales are concerned, 2800 sandwiches and salads are sold every 60 seconds. This provides a pretty constant flow of customers and expected sales. Potential franchise owners feel comfortable with this knowing that their stores most likely will not be empty. Besides, people have to eat somewhere, right?

On the flip side, you are at the mercy of your store location when owning a Subway franchise. No matter if you are open 24 hours, a location can only serve so many customers and can only make so much money. Obviously the product can not be sold online or in other areas, so actually getting traffic to the store is the only way to make sales. In this regard, the Subway franchise is NOT scalable. An entrepreneur would probably have to own multiple locations to really generate the kind of income they would be looking for in owning a franchise.

Furthermore, to buy a franchise, you must have good credit, have considerable net worth and you have to be approved by the company. Once again, this could potentially eliminate more prospective franchise buyers. In the end, owning a Subway franchise is a solid way to have a great chance of success but keep in mind that to really make it big, you’ll probably have to own about 10 or more.

Choose Medical Equipment Finance To Remain With Technology Advancement

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Equipment leasing has become a better advantage with everyone of us. With technology advancement in every field, it has got hold of medical community too. Medical equipment can be so expensive and out of date in a matter of a few years that everyone is opting for medical equipment finance these days. Cash flow and patient care are the two major concerns on the mind of people who are into this business. It is a very sensible thing for hospitals and private physicians to do to keep up with the technology and provide their patients with the best health care.

You have option to buy the equipment anytime during the lease or even at the end of the leasing term. In this way you can know whether the equipment will be beneficial for you in the coming years before you make a huge cash investment. The biggest advantage is that you are able to keep the state- of -art. This ensures optimum patient care and improves profit. If you had the right medical equipment finance, you would earn quite a bit of revenue as your patients will be getting better equipped facilities and the diagnostic tools at their disposal for tests. What more you can expect when your obsolete equipment is replaced with a newer one with latest technology. Moreover, you are not stuck with an instrument that you cannot use any more or even resell.

You can acquire sonogram, endoscope, ultrasound equipment,surgery tools, oxygen tanks, optometry equipment, orthopedic equipment,medical beds, oxygen machines, wheel chairs, x-ray film processing equipment and so on easily with the help of a reliable equipment leasing company. When it comes to big hospitals or health care institutes, medical accounting equipment becomes essential for handling accounts receivable, payable and with other accounting roles too. It is indispensable for big health care institutes and seeking the help of financing company to acquire this equipment is necessary.

Typical lease terms are for 6 months to five years. And it is best if your cash is strapped or you want to conserve your cash for business. This will enable you to obtain the needed piece of equipment without a major cash outlay.

Absorption Rate and Why It Matters to Your Investment

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Absorption Rate and Why It Matters to Your Investment

Chances are if you are new to property investment you may be a little overwhelmed with all of the terminology that you are being faced with. After all when you were making your initial investment in your residence you don’t recall hearing terms such as absorption rates.

Maybe you are thinking that it really is not something that you care to take an interest in with this potential property investment, but you have to change your mindset here. Real estate investing is a business, whether you are investing in one property or several. Therefore you must treat it as such and look at it from all different directions. This means paying attention to the absorption rate because it can have a direct effect on your investment.

It really is not difficult to understand, and in fact you may find it quite interesting. It merely means how long it will take the property to sell on the market in a given area.

Let’s say there are 500 homes in an area and every month 50 of these homes sell. This means it would take 10 months to sell all the homes. Therefore you can assume that if you are the seller that you are looking at an average of 10 months to sell your home. If on the other hand you wanted to sell quicker than this it would mean lowering your price.

This all sounds like pertinent news for the seller but to what advantage can you as the buyer use it for? If the absorption rate is high in the area you are considering your purchase then it means more homes are on the market, and this means more competition the sellers will be facing. Your potentially lower offer may seem like a good deal based on this.

The absorption rate is just one of many areas of significance when contemplating a realty investment. If you apply the same careful research tactics when putting your financing in place then you are beginning to cover both ends of your investment.

For example, you are being astute at your potential purchase but at the other end of the spectrum you are weighing out your options on your cost to invest. When you put your full potential into both of these areas you are making your prospective investment that much stronger.

By having the opportunity to take advantage of various real estate tactics when investing it gives you more leverage as a viable investment compared to other types of investments that you don’t have near the same amount of control over.

How To Make Money Fast With Domain Flipping

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Domain flipping has been a fast way to make money online. Many people and internet marketers are heavily involved in flipping domains. Those who serially buy and sell domains are domain flippers. It is a way to make money online which has not been utilized to the full potential.

Flipping domains means the process of buying and selling domains.

There are two ways that you can make money by selling domains. The first way is to simply buy a good domain name which is sell-able and may interest buyers.
The second way is to buy a domain name and earn a good Page Rank, Alexa Rank etc. Once it begins to make a few dollars every month then you can consider selling it in the market. This requires a little more hard work than the first way to make money from flipping domain. Also it will take some time as you will need to wait until the site is indexed in Google so that you can get some organic search engine traffic. However, this will turn out to be more profitable as you are selling an established domain name.

The second way is to buy a domain name and earn a good Page Rank, Alexa Rank etc. Once it begins to make a few dollars every month then you can consider selling it in the market. This requires a little more hard work than the first way to make money from flipping domain. Also it will take some time as you will need to wait until the site is indexed in Google so that you can get some organic search engine traffic. However, this will turn out to be more profitable as you are selling an established domain name.

So how does Domain Flipping allow you to earn money fast? When you buy a domain and sell it, generally you can sell it for a few hundred or thousands of dollars, whereas, you can buy a domain name for fewer than ten dollars. So when you buy and sell repetitively on the internet then you have created a lot of wealth in the process. This is why domain flipping is a great way to make money online. With some experience there is no limit to the number of domain names that you can sell. If you have enough skill, then you can even sell one or more domains every week.

Domain flipping does not require a lot of money to investment. It is a simple way to make money online but requires some patience. This is also a fast way to make money online. So if you are interested then you should definitely give this a shot to make money. Most people who make money from domain name flipping work from home.

Click bank-merchant

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What is Click bank-merchant?

Click bank merchants are vendors who are inter-faced by Click bank with their customers.
Click bank process the sales order, gets the payment approved, and handles billing, enquiries.
Click bank merchants act as an interface between the vendor, bank and the customer.
How does the process of making money work for Click bank-merchants?

The working of a click bank is very simple.

The vendor places the click blank link on the website where he sells his products.
When a customer clicks on the order link click blank allows the customer to view the price against the name or picture of the product.
On acceptance of the credit card number, transaction is completed
Click bank then sends the payment to the vendor
Click bank works on the basis of commission on each sale processed.

What resources or skills will you need?

It is very easy to access Click bank services. All you need to do is to sign up with Click bank and create a link to your web site.

How do you get them?

Click bank can be accessed with ease through major search engines.

What is the investment?

Firstly, you must sign up for a click bank account. This is mandatory to ensure that Click bank processes your bills and payments in a smooth manner. The account opening is free but when you start your sales an activation fee of $49.95 and a deduction of $1 + 7.5% from every sale processed are charged.

Who is the competition?

Clicktosell and Paydotcom are competitors to Click bank. They have taken over merchants from Click bank and created a better version of the product to bypass the issues faced by clients of Click bank.
Click bank holds the market monopoly but Clicktosell and Paydotcom are also popular service providers to e-traders.
Clicktosell offer many added features including the ability to sell downloadable materials and subscription products using pay to sites like Paypal, Authorize, World pay and Gcheckout
Alteration to the accounts are done free of cost
Save almost 90% on commission
Supports all currency
Merchants are rated according to how they pay their commission

Level of difficulty, Easy, Medium, Difficult – Why?

Making money through Click bank is relatively easy. Click bank holds the market monopoly and is easy to access and create a link on your site.

How much money can you expect to make and how fast?

With practically no initial investment, Click bank offers a cost effective way of making money quickly.
This option reduces the stress of maintaining billing, payment and refunds on returns.
Merchants can cut down on human resources otherwise required to monitor payments and bills.
The time saved is effectively used in creating new products to earn more profits
The money saved cannot be seen physically but employing Click bank cuts down on a number of over head costs.

What is USDA Organic and Trade Certified Coffee New York

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What is USDA Organic and Trade Certified Coffee

USDA Organic coffee does not include chemical materials that are artificial. This is because a few of those materials that reveal up in non-organic coffee include specific kinds of herbicides and chemicals.

USDA Organic Coffee

Approving coffee as natural needs the ranch the coffee was fed at is a completely natural ranch. Long before coffee can officially be identified natural, a USDA broker need to assess the site where the coffee was generated. There are nationwide specifications that the coffee has to satisfy prior to being taken into consideration natural. The nationwide specifications explain that the coffee ought to be expanded on a ranch that asks planters not to make use of chemicals on their plants within the last 3 years. Exemptions are frequently made to this criterion and there is no assurance that any type of coffee identified USDA Organic is entirely devoid of deposit from chemicals.

Kinds of natural fertilizer that are frequently used to increase coffee grains include general compost, chick manure, bocachi, and coffee pulps. If it is determined coffee grains were expanded utilizing phosphate or man-made nitrogen the USDA will rule out them to be natural.

After coffee grains have actually been selected, the Organic Meals Manufacturing Act oversees the production of the coffee and moderates the chemicals that can be used to create it. These policies are not always followed. The Organic Specification Board of the Usa has actually stated that identifying coffee as natural does not make it any type of healthier than coffee that is not taken into consideration natural. Trade Certified Coffee

Trade Certified Coffee is coffee that supports the suggestion of family members who run farms having much better lives. This is completed by charging customers fair prices for coffee. It likewise involves the advancement of farming communities and sustaining stewardships of an environmental nature. A balance of trade planter is one who functions directly with the companies that supply items to supermarket, restaurants and coffeehouse around the nation. These are frequently international customers that can aid planters obtain their coffee into shops all around the globe.

Because of the reality that planters increase grains to create trade certified coffee, they can better assist their family members and spend for the college education and learnings of their youngsters. They likewise aid to make international trades more popular and more successful for planters far and wide as well as protect the atmosphere by maintaining the globe’s resources and dramatically lowering ecological contamination.

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USDA Organic Coffee www.nevillescoffee.tumblr.com www.nevillescofee.com